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E Commerce

After raising $38M, African e-commerce startup Sabi lays off 20%, pivots to traceable exports


African B2B e-commerce startup Sabi has laid off around 20% of its workforce (~50 employees) as it pivots from its original retail-focused platform to double down on a growing business in commodity exports.

The layoffs, confirmed by the company on Thursday, are part of a broader restructuring aimed at aligning resources with what it describes as rising demand for traceable, ethically sourced commodities, an area it began building out last year under a new vertical called TRACE (Technology Rails for African Commodity Exchange).

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