X to charge advertisers more for taller ads, ban hashtags in sponsored content

Billionaire Elon Musk is changing the rules for advertisers on X (formerly Twitter), starting with how much space their ads take up.

In a post on Friday, Musk announced that X will begin charging advertisers based on the vertical size of their ads. “An ad that takes up the whole screen would cost more than an ad that takes up 1/4 of the screen,” Musk wrote, arguing that the move is meant to discourage “giant ads that impair the user experience.”

???? is moving to charging for ads based on vertical size, so an ad that takes up the whole screen…