Walmart-backed Flipkart turns to videos and livestream to woo Indian online shoppers

Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal customers.

Using videos to showcase and sell products is one of the leading new forays at Flipkart, Neha Agrahari, a senior director at the retailer, said in an interview to Bloomberg News.

While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Amazon.com Inc. and