Nykaa eyes Rs 6,000 crore GMV from in-house brands by FY30, ramps up fashion and AI bets

Omnichannel beauty and fashion retailer Nykaa is aiming to increase the gross merchandise value (GMV) of its in-house consumer brands to Rs 6,000 crore by FY30, up from Rs 2,100 crore in FY25.

The firm is also targeting 3–4x growth in its fashion vertical over the next five years, Nykaa said at its annual investor day 2025 here on Thursday.

The Mumbai-based company said it is integrating artificial intelligence (AI) across operations.

Falguni Nayar, executive chairperson, founder and CEO of Nykaa, said the firm is growing despite a challenging…