Streaming now: Startups, VCs chase India’s micro drama content play

Short, binge-worthy dramas of just one-two minutes long, ending on a cliffhanger to keep viewers hooked is the new game in town for India’s prolific entertainment industry.

Venture capital firms are already lining up with several recent investments made in local content platforms that aim to replicate the success of Chinese players like iQIYI, ReelShort, DramaBox, and Kuaishou.

What started as an experiment, inspired by the success of micro-dramas in China, is fast gaining momentum with internet companies also entering the fray. In addition to…