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Ecommerce is surging worldwide, buoyed by its convenience (as witnessed during the Covid-19 pandemic) and the deep penetration of digital technologies across businesses and industries. India is no exception. The ecommerce market in India is the eighth largest globally and is projected to reach $400 Bn+ by 2030 from a $123 Bn market opportunity in 2024, per an Inc42 report.
Consumer behaviour has evolved, with increasing demand for faster deliveries—whether within minutes through quick commerce or same-day fulfillment. The question…
