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India is a key strategic market for global brands while domestic brands are strengthening their propositions, Nandita Sinha, CEO of Bengaluru-headquartered Myntra, which launched in Singapore last month, said.
“With the launch of Myntra Global in Singapore, we’re also laying the foundation for our global foray, with a long-term aspiration to serve the Indian diaspora beyond India,” Sinha said on Sunday after attending the NRF 25, an international retail show held here June 3-6.
“The new-age insurgent brands are tailoring their value proposition,” she…
