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For many companies selling ancillary services or products (think insurance), the biggest problem when selling online is having their offering be surfaced at the right moment in the customer’s purchase journey — exactly when the customer’s most likely to spend that extra dollar to sweeten the deal.
With more and more shopping moving online, companies that make this possible by connecting service providers with distributors of products are understandably seeing an uptick in interest, both from customers and investors. One such company,…
