Flipkart, India’s leading e-commerce platform, has launched ‘Creator Cities’ to accelerate its push into video commerce. These are dedicated physical studios set up in Mumbai, Bangalore, and Gurgaon, covering a total of 18,000 sq. ft. Designed to seamlessly blend content creation, influencer marketing, and online shopping, the initiative aims to transform how users shop through videos.
Staffed by over 300 production professionals, the studios will accommodate more than 200 content creators each month. The spaces are built for rapid, high-volume production—handling over 400 products per day—with integrated AI tools for real-time performance tracking and optimization. Flipkart says this infrastructure will help brands scale their content efforts while also encouraging participation from a broader pool of creators.
The company has seen an eightfold rise in daily live video sessions and a 17x surge in user engagement over the past year. Over 10 million hours of video content have been consumed on the platform in the last 12 months, with notable traction from Tier 2 and 3 cities, particularly among Gen Z and millennials.
Video commerce is now a core focus for Flipkart’s retail strategy, and ‘Creator Cities’ marks India’s first significant investment in physical infrastructure dedicated to this space. Flipkart says sellers can use these facilities as a comprehensive solution for influencer-driven campaigns, enabling faster turnaround and sharper audience targeting.
Quoting a BCG report, Flipkart highlighted that 72% of Indian Gen Z consumers seek shopping inspiration from creator-led channels. Social commerce is forecast to reach $10–14 billion in India by 2025, representing up to 9% of total online retail.
“With Creator Cities, we’re making a bold, strategic investment in the future of e-commerce,” said Neha Agrahari, Flipkart’s Senior Director for Video Commerce. “This initiative will not only enrich the customer shopping journey but also empower creators to produce commerce-focused content and open new growth avenues for brands and sellers.”
