IPO-bound Oyo seeks to rename parent firm to pursue premiumisation

Oyo founder Ritesh Agarwal has invited name suggestions for its parent firm Oravel Stays, in a strategic move as the global travel tech platform prepares to launch its IPO and looks to have more premium segment offerings.

There is a high possibility that the name chosen through the exercise may end up being the name of the premium hotels app that Oyo has been working to launch in the near future, people familiar with the strategy told PTI.

Agarwal took to social media platforms to seek name suggestions to help craft a “new identity”.

“We’re renaming…