D2C snack brand TagZ Foods raised $2 million in pre-Series A led by 9 Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts, Klub, Indifi and actor Rannvijay Singha.
TagZ stated that the new funds would be used to accelerate growth, enter new markets, increase manufacturing capacity, strengthen operations, and launch new products. In a statement, the company also stated that it would use some of the funds for technological development, logistics strengthening, and marketing and brand visibility.
TagZ is a company that manufactures and sells popped potato chips, gourmet dips, and cookies. It was founded in 2019 by Anish Basu Roy and Sagar Bhalotia. It has an omnichannel presence and sells its products through its website, as well as quick-commerce platforms.
TagZ claims to have seen a 30X increase in volume in the last 18 months. It claims to sell its products in 5,000 retail stores and 22 cities via ecommerce platforms such as Swiggy Instamart and Zepto.
According to the D2C brand, its products are now available in international markets such as Kuwait, Dubai, the Maldives, and Australia.
TagZ competes with direct-to-consumer food brands such as Eat Better, Happilo, and Nourish You, among others. Because of the stay-at-home restrictions imposed during the Covid-19 pandemic, the country saw the birth of a large number of D2C brands. However, as the restrictions were lifted and life resumed normalcy, most D2C brands, including TagZ, adopted an omnichannel strategy to fuel the next stage of growth. As a result, these brands are now integrated into the broader ecommerce ecosystem.
