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Indian consumers are increasingly buying international brands, with digital platforms playing a growing role in driving these cross-border purchases, according to a new report by Meta.
Meta has released a playbook titled Grow Your Exports: A Guide to Cross-Border Business Growth, aiming to support Indian brands in expanding internationally. The publication follows a study commissioned by Meta and conducted by Kantar, which surveyed over 14,500 consumers. Nearly half of those polled said they had made at least one cross-border purchase in the past six…
