Flipkart Minutes eyes profitability, higher order value via broader product mix

Flipkart Minutes, the quick commerce arm of Walmart-owned Flipkart, is looking to drive higher average order values (AOVs) and profitability by tapping into the parent platform’s wider product catalogue, two senior company executives told ETtech.

The service currently operates 400 dark stores across 17 cities, and aims to scale that to 800 by the end of this year, as Flipkart group CEO Kalyan Krishnamurthy indicated in April. “Every category on the Flipkart Minutes is capable of being delivered within 10 minutes,” said Kabeer Biswas, vice…