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Ecommerce giant Amazon has rebranded its Gen Z fashion platform, formerly known as the Next Gen Store, as Serve, as it looks to target young customers, particularly in tier-II and tier-III cities.
The term ‘Serve’ is popular in trending fashion lexicon, and means to present oneself in a striking style.
Amazon said its online store has seen a threefold increase in Gen Z customers (those born between 1997 and 2012) and a four-time surge in shoppers from non-metro cities such as Chandigarh, Kochi, Patna and Jaipur.
The online storefront displays products…
