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According to some estimates, YouTube’s creator economy touched $250 billion last year, making it slightly smaller than the economy of New Zealand. The mini-media empires of its most popular creators, built out of bedrooms and backyards, now reach billions and earn as much in dollars. A huge slice of the viewers comes from India, YouTube’s biggest market, with more than 460 million users, according to industry estimates. The Google-owned video-sharing platform recently flew down to India three of its most popular global creators—Mark Rober, Mayo…








