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BlissClub, a direct-to-consumer (D2C) activewear brand focussed on women, has raised Rs 33 crore in a round led by existing investor Elevation Capital. The round also saw participation from Eight Roads Ventures.
The company’s board passed a resolution to issue 16,076 compulsory convertible preference shares at a premium of Rs 20,427 each to raise Rs 33 crore, as per filings sourced from the business intelligence platform Tofler.
The funds will be used for meeting working capital requirements, capital expenditure and other general corporate purposes,…
