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Streaming platform JioStar is investing USD 10 billion in content in India over a three-year period, its vice chairman Uday Shankar said on Saturday. Speaking at a session at the first World Audio Visual & Entertainment Summit (WAVES) here, he also said the industry needs to focus on 2-3 big drivers, including creating more content, which is tailored and customised to the Indian needs. “In FY2024, the two companies spent Rs 25,000 crore on content alone. In FY2025, it went to Rs 30,000 crore and the number for the FY26 will be over Rs 32,000-33,000…
