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Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally, as it looks to generate new revenue streams amid brand uncertainty over tariffs.
Launched in July 2023, the Threads app was positioned as a challenger to Elon Musk-owned X, in a bid to win users from the de facto micro-blogging site amid its chaotic takeover by the billionaire entrepreneur.
Meta, one of the world’s largest social media companies, derives most of its revenue from advertising, which funds its…
