B2B2C e-commerce startup Direct2U raised Rs 1.8 crore in Seed led by Inflection Point Ventures (IPV). The funds obtained will be utilized for technology development, recruitment, marketing, and expansion plans.
Flow Commerce Pvt. Ltd., doing business as Direct2U, is a facilitated e-commerce platform that aims to revolutionise the rural market by offering financing options and doorstep delivery services.
The platform provides a diverse range of products to the rural population by leveraging its strong relationships with well-known brands such as Samsung, Vivo, Prestige, and others. The one-of-a-kind One-Time-Password (OTP) mechanism and visual proof of delivery contribute to the development of trust with Microfinance Institutions (MFI) partners.
Bihar, Madhya Pradesh, Karnataka, and Odisha are currently covered by the company. Direct2U began generating revenue in January 2023 and experienced a 12 percent increase in February 2023.
The mission of Direct2U is to make cross-border e-commerce simple and accessible to businesses of all sizes. The company’s operations have grown to 23 warehouses in Bihar, Madhya Pradesh, Odisha, and Karnataka.
“Direct2U has identified a promising white space, namely the rural e-commerce market, and they are disrupting it by bringing in standardised processes that will elevate customer experience, business growth of the brands, generate employment for delivery staff, and a safe payment process will give trust and comfort to the customers, many of whom are first-time online shoppers,” said Mitesh Shah, Co-Founder, Inflection Point Ventures. Direct2U has solved all connectivity issues and built an integrated structure on a single platform. We believe that the Company’s growth trajectory and growth plans, combined with our support and network, will help it establish its leadership in this segment.”
