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Direct-to-consumer (D2C) startups in India raised $757 million in 2024, marking an 18% decline from the $930 million raised in 2023. The funding also remains significantly lower than the $1.6 billion raised in 2022, according to a report by data intelligence platform Tracxn.
The decline in funding is due to growing investor caution amid a global economic slowdown, oversaturation of the market with similar brands, and fluctuating unit economics caused by high customer acquisition costs, according to the report.
In 2024, organic beauty brands, online…
