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New Delhi [India], April 11: The Indian AlcoBev industry today stands at crossroads where at one hand the rising popularity of premium spirits and craft drinks is driving the surge, on the other hand the rising input costs are keeping the industry on toes.
Consumers today are seeking drinks that are unique and high in quality. Brands have taken the hint and are now stepping up to meet the demands by making the drinking experience more about flavor and craftsmanship rather than just a drinking binge.
Sameer Mahandru, a leader in the alco-bev industry,…
