Startups in non-metros see value in digital marketing; aim to compete with bigger markets

With the startup boom catching up in non-metro cities, demand for digital marketing professionals in these areas is surging. Startups are increasingly recognising the necessity of digital marketing to scale, compete, and reach a wider customer base.

Digital marketing experts say this trend is driven by affordability, talent availability, and improved internet connectivity, with cities such as Jaipur, Indore, Coimbatore, and Kochi leading the charge.

“The demand for digital marketing skills in these smaller towns is set to grow significantly over the…