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SUMMARY
Reknitting the athleisure market with sustainable, moisture-wicking and odour-resistant products for active consumers
When Prateek Sharma and Siddharth Jain set out to build a running shoe brand, they had no idea that their journey would take them in a completely different direction. During their early trials, they encountered a recurring problem — standard polyester socks caused blisters, odor, and discomfort when playing sports or engaging in high-impact activities.
Rather than ignoring the issue, they decided…
