India in Focus | Why smartphone brands must build for the country

As one of the world’s quickly emerging technology marketplaces, India boasts a sizable user population not just of smartphones but, indeed, digital advances altogether.

By virtue of volume, India is one of the largest smartphone markets in the world, and it is poised to become a $50 billion market in 2025, as per recent reports from leading market research firm Counterpoint Research. It is pertinent to note that India is at the focal point of the world and poses significant opportunities. In fact, it holds the potential to become a case study for…