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Everything everywhere all at once. It’s not just Hollywood sci-fi — in India’s bustling fintech ecosystem, that’s what super apps want to be. And, that’s the pitch that Vijay Shekhar Sharma used before Paytm’s public listing and towards the latter years of its life as a private company.
The idea of super apps — from payments to ecommerce to investments to insurance and more — has travelled from China to India, but so far we have not really seen this approach unlock the revenue value that had been promised.
Relying on UPI…
