How Flo Mattress Is Gearing Up To Build An INR 500 Cr Sleep Brand

With a digital-first model and customer-centric innovation, Flo is challenging traditional mattress brands and redefining sleep essentials

For Gaurav Zatakia, venturing into the B2C mattress and sleep essentials market was anything but a smooth transition. Having spent nearly a decade building Hush, a premium B2B mattress brand supplying leading hotel chains like Taj, Marriott, and Hyatt, he had firsthand experience with the industry’s inefficiencies. When he tried expanding Hush into the B2C market through…