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E Commerce

Can Setu Nutrition Build India’s Next INR 100 Cr Health & Supplements Brand?


SUMMARY

In an evolving nutraceuticals market, Setu Nutrition is delivering scientifically backed health solutions that address long-term well-being

After living in the United States for several years, Nihaal Mariwala was accustomed to a market that sold scientifically proven quality supplements. But, upon returning to India, he noticed a glaring gap in the health supplement category—most products lacked credibility and scientific validation. 

While the market was flooded with gimmicky health supplements, traditional…



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