Avenue Supermarts Ltd., the parent company of DMart, announced a substantial investment of ₹174.99 crore into its subsidiary, Avenue E-Commerce Limited (AEL), which operates the online grocery platform DMart Ready.
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This strategic move, disclosed in a regulatory filing on March 19, 2025, underscores Avenue Supermarts’ commitment to strengthening its online presence and capitalizing on the growing demand for e-commerce in the retail sector.
The investment was executed through the subscription of 4,67,78,000 equity shares of AEL at an issue price of ₹37.41 per share. The funds are earmarked for AEL’s operational requirements, working capital needs, and capital expenditure, supporting the expansion and enhancement of DMart Ready’s infrastructure and service offerings.
AEL, established in 2014, has witnessed significant growth in recent years, with a turnover of ₹2,899.20 crore as of March 31, 2024. The investment further solidifies Avenue Supermarts’ control over its subsidiary, increasing its shareholding from 99.71% to 99.74%.
This investment reflects Avenue Supermarts’ confidence in the potential of the online grocery market and its dedication to providing customers with a seamless and convenient shopping experience.
The move is expected to fuel the growth of DMart Ready and further strengthen its position in the competitive e-commerce landscape.
The transaction, executed at arm’s length, was confirmed to be a related party transaction, with Manjri Chandak, Director and Promoter Group of Avenue Supermarts, also serving as a Director in AEL. The company has clarified that this transaction will not require any governmental or regulatory approvals.
