Binny Bansal-backed Purple Style Labs raises $40 million from SageOne fund, others

Purple Style Labs, the parent company of Pernia’s Pop-Up Shop, has raised about $40 million in a funding round led by SageOne Flagship Growth OE Fund, Alchemy Long Term Ventures Fund, Bajaj Holdings & Investment, and Minerva Ventures Fund.

The funding round, a mix of primary and secondary investments, also saw participation by S Four Capital, Sopariwala Exports, Kemfin Family Office, Cordelia Family Trust, Weikfield Family Office, Salil Taneja Family Office, and PKM Capital (Mehta Family Office), among others.

Purple Style Labs was valued at nearly…