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The boom in e-commerce post-pandemic meant shops moved online. However, some merchants ended up with dozens of separate app providers to accommodate everything from supply chains, to inventory, to marketing. The founders of Shop Circle realized this and either built or bought many such apps. The company has now raised $60 million in a Series B fundraise led by Nextalia Ventures in order to scale up this strategy.
With this funding, Shop Circle has also completed the acquisition of Aiden, an AI-powered, “guided-selling” software used by such…
