D2C kids personal care brand Tuco Kids has roped in former Curefit and Flipkart executive Chanakya Gupta as cofounder to drive its growth.
With an experience at consumer businesses, Gupta will help Tuco in expanding its business operations in his new role.
“We are thrilled to welcome Gupta to Tuco Kids. His deep expertise in scaling consumer businesses and building brands will be invaluable as we continue to expand our presence in the kids’ personal care segment,” said Tuco founder Aishvarya Murali.
Prior to this, Gupta served as the business head at Cult Play (erstwhile Fitso) and group chief human resource officer at Curefit. He also worked with Flipkart for nearly nine years at various leadership positions, including vice president for strategic partnerships and D2C brand accelerator and private brands among others.
The appointment comes months after Tuco raised $2 Mn in its seed funding round co-led by Fireside Ventures and Whiteboard Capital. Back then, the company said that it would use the freshly raised capital to scale its operations.
Founded by Murali in 2023, Tuco claims to offer a wide range of sustainable and natural personal care products for children. Its product line includes soaps, lotions, sunscreen, shampoo, oil and more. It caters to the children ageing between 3-13 years.
The startup sells its products via its own website as well as ecommerce and quick commerce platforms including Amazon, Flipkart, Blinkit among others.
The developments come at a time when several kids personal care startups are emerging in the Indian startup ecosystem. Besides, these startups are also getting traction from investors.
For instance, D2C startup Moms Home bagged a funding of INR 5 Cr in its Series A funding round, which was led by Mistry Ventures. The startup offers sustainable baby care essentials including muslin cloths, bedding sets, clothing and accessories.
Similarly, D2C mom and baby care brand All Things Baby recently raised INR 30 Cr in its Series A funding round from Inoventures and the director of the family office Richa Choksi to develop private labels and talent acquisition.
Startups like Troovy, which was founded in 2021, claim to offer chemical-free sauces, healthy milk mixes, and healthy high-protein pasta and munchies for children.
As per a report, the Indian baby care product market is expected to reach $ 8.61 Bn mark, growing at a CAGR of 11.76% from $4.49 Bn in 2025.
