‘Right idea, wrong time,’ 3one4 Capital’s Siddarth Pai reflects on Twitter India rival Koo’s demise

India’s homegrown microblogging platform, Koo, once positioned as a challenger to X (formerly Twitter), shut down after failing to secure fresh funding or find a buyer in July 2024.

Siddarth Pai, Partner, CFO, and ESG Officer at 3one4 Capital—one of Koo’s many investors—believes the startup had strong potential but was ultimately a victim of market conditions.

“Koo was the right idea at the wrong time. The business model required significantly more capital to scale before monetization could take off. Unfortunately, the funding winter hit…