Voyantis aims to help companies figure out their customers’ worth

How much is a customer worth to a company? That’s the eternal question. To arrive at an answer, customer and sales teams are often forced to use spreadsheets and other manual data analysis methods. The problem is, these methods tend to be slow and error-prone, leading to gaps in reporting processes.

The challenge spurred two founders, Ido Wiesenberg and Eran Friendinger, to build a tech-based solution for figuring out a customer’s lifetime value. Called Voyantis, their solution, which eventually morphed into a business, offers tools to help…