Apart from services through Paytm UPI, UPI Lite and card payments, the fintech has also launched the ‘Bhavya Mahakumbh QR’ for its merchant partners. Additionally, pilgrims can also link their Rupay credit card on the Paytm app to make card payments directly through their phones.
“Maha Kumbh is a momentous occasion that brings together crores of people in celebration of faith and devotion. We have been deeply moved by the warmth and support of the merchants and the city in embracing digital payments, which has enabled us to play a meaningful role in this event,” a Paytm spokesperson said.
Also Read: Maha Kumbh 2025 kicks off: AI enhances security and pilgrim experience
The Maha Kumbh 2025 kicked off in Prayagraj, Uttar Pradesh, on Monday morning, as people from across the country and around the globe arrived at the Triveni Sangam to participate in the ceremonial “Shahi Snan,” or royal bath.
The 45-day Maha Kumbh, scheduled from January 13 to February 26, is expected to draw over 450 million visitors, making it one of the largest religious gatherings globally.
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Startups and tech platforms in segments such as spiritual apps, in addition to travel and hospitality, are planning to capitalise on the month-long event, ET reported.
