Krafton, the South Korean gaming company behind popular titles like PUBG and Battlegrounds Mobile India, has invested $10 million in Indian influencer marketing platform One Impression. The investment marks a significant move for Krafton, as it looks to expand its presence in India and leverage the country’s rapidly growing influencer marketing industry.
One Impression is a Mumbai-based startup that specializes in connecting brands with social media influencers to promote their products and services. The platform uses data analytics and machine learning to identify the most effective influencers for each campaign, and provides brands with detailed insights into the performance of their campaigns.
With the investment from Krafton, One Impression plans to expand its operations in India and explore new markets in Southeast Asia and the Middle East. The company also plans to invest in technology and product development, with a focus on improving the platform’s analytics and data capabilities.
The investment is part of a larger trend of tech companies and investors turning their attention to India’s booming influencer marketing industry. With over 700 million internet users and a rapidly growing middle class, India has become a key market for social media platforms and brands looking to connect with consumers.
The investment also comes at a time of increasing competition in the Indian gaming market, with companies like Tencent, Amazon, and Google all vying for a slice of the pie. By investing in One Impression, Krafton is positioning itself as a key player in India’s broader tech ecosystem, and demonstrating its commitment to the country’s digital future.
Overall, the investment in One Impression represents a significant move for both Krafton and the Indian influencer marketing industry. As the industry continues to grow and evolve, it will be interesting to see how platforms like One Impression continue to adapt and innovate, and how brands and advertisers leverage the power of influencers to reach new audiences.
