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YouTube and Facebook continue to lead U.S. social media usage, but TikTok, Instagram, WhatsApp and Reddit are showing consistent growth, according to new data from Pew Research Center.
The report surveyed 5,022 U.S and found 84% use YouTube and 71% use Facebook. Instagram reached 50% adoption, making it the only other platform used by at least half of American adults.
What The Data Says
TikTok Growth Continues
TikTok usage among U.S. adults has increased to 37%, a slight rise from last year and nearly twice the 21% recorded in 2021. Approximately 24%…
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