43% of Gen Z Prefer YouTube and TikTok To Traditional TV and Streaming

A new Activate Consulting report reveals that 43% of Gen Z now prefer YouTube and TikTok over traditional TV or paid streaming. With global media revenues surging and traditional TV viewership collapsing, the average person now spends over 13 hours a day consuming content across platforms, effectively living a “32-hour day” through multitasking. Variety reports: Per the same survey, the popularity of “microdramas” — one of the latest trends on those platforms, consisting…