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Your founder’s voice is your startup’s most valuable – and often most underleveraged – asset. I see this so often with startup leaders. They either avoid posting on LinkedIn (my employer) entirely or default to product features and sales pitches.
That results in the all-too-familiar rotation of hot takes, motivational quotes, and business updates that rarely spark real engagement.
There’s a difference between broadcasting and building relationships. The leaders who build true influence understand that. They build connection, trust,…
